This morning I woke up in Korea. That’s not altogether surprising: I live there. Then (also unsurprisingly) I opened up my phone, and saw that tonne of friends back home were posting and tweeting about Eurovision. Now, that is not surprising either: The contest was held last night. What was surprising is until Europeans took to social media, I’d not really heard anything about the contest. It isn’t something that registers in Korea: people don’t watch it, it isn’t discussed, and there are no viewing parties.
There’s an obvious explanation for why: Korea doesn’t compete. But that just begs another question: why doesn’t Korea compete?
Someone only vaguely familiar with the contest, might object that Korea can’t because it’s not in Europe. However, neither are Azerbaijan, Israel or Australia all of which enter. Indeed, Australia is further from Europe than Korea.Just to illustrate the point that being in East Asia is not a barrier to taking part, an entry from China has been considered a possibility. Despite this not yet happening, Eurovision is still shown live by a major Chinese broadcaster.
A better objection would be that Korea already takes part in a similar contest: the Own Asiavision Song Contest. But let’s be realistic, that’s a spin-off of a spin-off of Eurovision, hosted on Youtube rather than TV. Naturally, it has a way lower viewership than the real thing. That’s not where the nation that gave the world Gangam Style belongs. It should be in the premier league of cheesy music.
It is hard to think of a country that would more relish pursuing national glory through riotously over-the-top pop than Korea. It already produces plenty of the kind of music that would work as a Eurovision entry. K-Pop songs may not usually have a great deal of depth- though there are of course plenty of exceptions – but they do tend to be exhuberant, catchy and places a lot of emphasis on visual spectacle.
My impression is that the genre has not yet broken out in Europe in the way it has in Asia and North America. A Eurovision entry might be a good way for the Korean government – which very consciously works to promote cultural exports – to do that. It has a public broadcaster, so would be eligible to join. It should seriously consider the possibility.
Updated 21/05/2017 to be less glib in discussing K-Pop, which has more range than I gave it credit for